5 Content Marketing Strategies for Entrepreneurs

Although there are many types of content you can create to promote your business, you want to create content that will help you build effective promotions. You want to create content that will go viral. Viral marketing is the most effective way to market because it gives you credibility.

1. Articles

Although article writing isn’t as effective as it once was, it is still a very effective way to market your business if you want to demonstrate your expertise. The key to getting your article writing campaigns right is to do two things.

First, you want to do your keyword research and make sure you choose the right keywords. You don’t want to use keywords that no one is searching for. The second thing to do is to post your articles on the most popular article sites. It’s better to have one unique article on each of the top 50 sites than it is to have 50 articles on one site.

2. Documents

Document sites are highly ranked, and they give you an opportunity to share your knowledge with those who are looking for the products or services you have to offer. It is another chance for you to brand yourself as an expert and also recycle your content. It is much easier and faster to format your article as a document than it is to write another article, and it also allows you to market on additional high traffic websites.

3. Videos

With the right tools, it is also possible to take your articles and to recycle them into content you can share in a different way. It also allows you to share your content on additional high traffic sites in a format that your potential customers may prefer to consume. The internet is largely visual, and visual content allows you to do a better job of communicating your ideas.

4. Blog Posts

There are actually two different ways to use blog posts to promote yourself. The first is by using content curation to create blog posts that rank high in the search engines. Make sure you do keyword research to help you find the right content and then write content that ranks well.

The second way to use blog posts is to do guest posting. Guest posting is where you find other blogs and submit posts you have written so you may promote your business. Use Google Blogs to help you find high ranking blogs based on your topic.

5. Images/Graphics

There is a difference between images and graphics. An image usually has a quote and then the URL of your site. It offers an inspiring photo to emphasize the message. It is simple and quickly creates a message that has the potential to go viral.

A graphic is more involved. It uses pictures or images combined with text to communicate a process, and its purpose is to communicate information. An example of this would be a presentation of a sales process like a sales funnel. There are sites where you can post your images for maximum effect while there are other sites that you may post your graphics to demonstrate your expertise.

The easiest way to make the most out of these techniques is to recycle your content. Focus on your expertise and then use these techniques to communicate that expertise.

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Build Your Business With a Free Tutorial

People love to get free information so using a free tutorial to share your knowledge is a great way to promote yourself and your business. By doing this, you will be establishing yourself as an expert and building your reputation. Then when people need products and/or services, you will be the one they trust and believe.

Divide your tutorial into lessons, one for each day of the tutorial or ecourse. Once you get your lessons written up you want to set them up individually on an autoresponder. There are many autoresponders available for free and for a fee. Some hosts may have autoresponders available as well. WordPress also has autoresponder plugins.

Let’s say you own a home décor and furniture website store. You could set up an ecourse on how to successfully paint a piece of furniture. Your lessons would be something like this:

Lesson 1: Choosing the Right Paint

Lesson 2: Preparing the Piece to Be Painted

Lesson 3: Painting the Piece

Lesson 4: Maintaining the Finished Look

After your lessons are completed, you can set them up to go out each day in a row or separate them by a day or two. It would depend on how many lessons you have and how long you want the tutorial to last.

Separating the information into lessons works better than sending all the info in one mailing because it keeps your name and business fresh in the mind of the potential customer.

When writing your lessons, sprinkle in information about your business and what you offer but try to make it fit into the tutorial so it doesn’t appear too. Offer special discounts for signing up for your ecourse/tutorial.

Be sure to place your contact email in each and every lesson and let the reader know you are readily available if they have any questions or comments.

Another good idea is to have a preceding thank you note with an introduction of yourself and your business along with a summary of the tutorial. This would precede the first lesson. And then once the course is finished you would have another thank you going out encouraging them to visit your site for much more information and to contact you if they have any questions.

You could also let them know about your special deal or discount they receive for taking the course. Be sure to add your social media links so they can easily follow you.

Make them fun as well by adding trivia or little games along with the lesson. Keeping people interested can sometimes take work but it is well worth the time and effort.

If you have any other tutorials, list them as well and be sure to ask them to sign up for your mailing list. These details will go a long way in building the foundation and relationship needed to gain the customer’s trust and patronage.

Once your tutorial is complete you want to start promoting it so people can start signing up.

Add it to your email and networking group signatures:

FREE 4-day tutorial on painting furniture

place your URL here

Promote it on your social media pages and promote it often.

Offer it to your newsletter subscribers and post it on your website/blog.

Advertise it with ad swaps.

Put it on your business card and/or flyers.

Integrate it into your resource box when guest posting or submitting content.

Tutorials can be educational and fun so use them to your advantage and let them help increase your sales and build your business.

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Local Business Benefits From Blog Writing and SEO Services

If you have a local business that is focused on a relatively narrow geographical location within your country or state, then you can benefit from local blog writing and SEO services. The reason for this should be obvious, although many small businesses are suffering from a lack of publicity and are not making the most of their customer base.

Even today, people will go to Yellow Pages if they want a service and Gumtree, Craigslist or eBay if they want to purchase products at cut prices. Few will carry out an online search for specific websites or blogs. That’s where you could be missing out!

Seek Out Your Own Local Business Services

There is more to the internet than those well-known sites, and there is no reason whatsoever why your home or local business cannot compete with these giants. Many have done it, and all it takes is to create your own website.

Sure, you will be unlikely to catch those who search specifically on such sites for local sources of what they are looking for. However, if you set up your own website or blog locally, then you are highly likely to catch those people living in your area that enter a search term rather than a web address.

Let’s explain that a bit more comprehensively. If you are selling cars or run a business repairing and then selling vans, then you won’t catch those that immediately go to Gumtree, Craigslist or eBay if they are looking for a new white van. However, the modern ‘white van man’ is increasingly beginning to cast their net wider, and to carry out online searches for ‘white vans,’ ‘refurbished vans,’ and ‘cheap vans for sale.’

How to Compete With Your Local Business Competition

In such cases it is perfectly possible for you to compete with the above mentioned sales sites, and have your own website listed at the top of Google’s results pages for specific keywords (search terms.) There are many local business benefits available to anybody with either knowledge of websites and how to generate the right compelling content, or for those knowing where to outsource the web content and SEO optimization needed to get them to the top of Google’s rankings!

The secret is to use local advertising. In fact, you can write a few blog posts related to your local area, and then focus your efforts on local SEO. If you are unsure how to optimize your webs pages or blog posts to maximize the likelihood of your pages being listed on Google or other search engines when people search for local suppliers of what you are selling, then there are many people that can help you do so!

Local Web Content and SEO Optimization Services

You should be able to find a number of potential local writing services and SEO optimization services. They can help you find a local source of what you are searching for and assist you in promoting your own local website. It is not difficult to make a few small changes to your site to make sure that your web pages are published on Google Local listings.

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Monograms – Engrave Special Moments!

Special life moments require a unique type of gift. Monogram gifts make special occasions like birthdays and weddings a little more personal. A monogram is a decorative motif that uses one, two or more letters of a person’s name, usually in a fancy font. In most circumstances, the letters used are the initials of the person receiving the gift.

Monogram Styles and Arrangements

A monogram comes in many different styles and arrangements. The arrangement of the initials can vary based on the recipient of the gift being given. These are the common types of monograms that might be seen:

The initial style monogram
uses a one-letter monogram, usually a first or last initial, or the letter of a company

Block style
popularly used in three-letter monograms, letters are all the same size and width

Traditional style
typically used with names in a three-initial format, the middle letter represents the first letter of the last name and is slightly larger than the side letters which are indicative of the first and middle name

Stacked style
used best with the three-letter monograms, the first and middle initials are stacked and placed to the left of the initial of the last name

Interlocking
used with fonts that have flourishes on them, allowing the elements to touch one another

Circle monogram
a style that works best with two or three-letter monograms, letters are fit inside and in the shape of a circle

Diamond
works in the same way as the circle monogram, only the letters are enclosed in a diamond shape or take the shape of a diamond

Split-Letter
a small space overlaps the initial character, and this space can contain the entire word that the initial letter stands for

Different Ways To Monogram

Monograms can be created using the font and arrangement that fits the occasion. Many monogrammed gifts are often made by etching or engraving the monogram into the gift. An example of these is jewelry, drinking glasses, wooden keepsakes, etc.

Other ways to monogram include embroidery and vinyl decals. Many jackets or polo shirts may be emblazoned with the monogram of a company or the owner in embroidered letters. These letters can also be done in various fonts. Vinyl decals are made for items like plastic tumblers and car windows.

Why Monogram?

Monograms are a great way to make a gift personal for the recipient. Most monogram gifts are also functional, meaning that the recipient can use it instead of just sitting it on a shelf. For special occasions, using monograms provide a personal experience and shows the thought of the person giving the gift.

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5 Tips to Take Care of Your Newly Replaced Windshield

Have you just had your windshield replaced? If so, you are on the right page. In this article, we are going to share with you a couple of tips that will help you take care of your newly replaced windshield. With these tips on your mind, you can prevent further damage and save a lot of money. Without further ado, let’s take a look at 5 of the tips that you may want to consider. Read on to find out more.

Be Gentle

After you have got your windshield replaced, make sure you get at least 60 minutes before taking your car outside on the road. The thing is that the adhesive requires at least a couple of minutes to get hard and set. If you don’t give it enough time to settle down, the windshield won’t be able to fit firmly into the frame. And this can be disastrous and can have a negative impact on the structural integrity of your car.

Apart from this, it can cost you a good deal of money as you will have to spend more money to reinstall the glass. For the next 24 hours, you should be very gentle with your vehicle. In other words, you should shut the doors of your car gently and drive it on even roads.

Keep the Retention Tape in place

Although removing the retention tape won’t make your car look ugly, it plays a great role in fixing the position of the molding in addition to keeping the glass in place. Therefore, you may want to wait at least 24 to 48 hours before you drive your car just like before. Therefore, it is a good idea to leave the retention tape untouched if you want to be on the safe side.

Don’t Wash Your Car

For the next 24 hours, don’t think about a car wash. In fact, you don’t even try to wash the car yourself. Ideally, you may want to wait for at least two to three days before you take your car for a car wash. This is of paramount importance.

Keep a Window Open

The integrity of your vehicle windshield will be negatively impacted if the air pressure inside the cabin continues to build up. Therefore, we suggest that you keep at least one window open slightly. This will allow the hot air to escape the vehicle and prevent any cracks or leaks. This step is quite important if you want to equalize the pressure inside your car.

Change Your Route

If you had to replace your car windshield due to rough roads, we suggest that you take an alternate route. In other words, you may want to drive along a different route, in addition, to park it in a shady spot.

Replacing your car windshield costs a great deal of money. Therefore, you may want to get it done by a professional and follow the steps given in this article. This will help you make sure that the windshield stays in place.

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Common Questions About Machine Learning

In this article, we are going to talk about machine learning. We will answer a lot of common questions that most people may have on their minds. Without further ado, let’s get into details. Read on.

1. What is Machine Learning?

Machine learning is a type of (AI), aka Artificial Intelligence that empowers a system to learn and make decisions itself without being programmed. These algorithms make the computer smart enough so that it can make choices on the basis of the data it has without any human intervention. The primary aim is to make algorithms that allow a system to learn and make their own decisions in future, based on the past data.

2. Why do we need Machine Learning?

Given below are some of the reasons we use these in the here and now.

2.2. Prediction while Traveling

We all have been using GPS system while traveling in our lives. Whenever you book a cab it tells you the approximated fare and time required to reach your destination. How does your smart phone do that? The answer is machine learning! It calculates the velocities and location of our vehicles. based on this information, it even tells us if there is traffic jam on this road. The programmers did not program the computer to tell you that there is a traffic jam, but they designed a system that makes smart decisions on the basis of past and current events of people who passed by that area. Plus, it warns you about the traffic jam.

2.3. Search Engine Optimization

web search engines automatically show you the accurate results based upon your location and past searches. Programmers don’t program it to show you those results, but it gives accurate results within seconds according to your interests and recent searches.

2.4. Spam Mail Classification

In our email boxes, the system automatically classifies some emails as spam or junk mails and some mails as primary mails that could be very important for us. The system is never wrong and it is all possible with the help of these learnings.

3. Types of Machine Learning:

The basic idea of machine learning is the same for all types but it has been further divided into 3 following types:

3.1. Supervised Learning Supervised learning is one of the most popular types of machine learning and it is easy to understand and implement. In this type, the algorithm is trained on given data but and the data needs to be labelled. You allow the system to predict the data and you make corrections if the predictions it makes are not accurate enough.

3.2. Unsupervised Machine Learning

Unsupervised machine learning works without any labeled data but you have to provide a lot of data so that the system understands the properties that provide a base for the decision it has to make. This can improve the productivity in a lot of fields.

3.3. Reinforcement Learning

It is based upon trial and error methods. The system makes mistakes and learns from them in order to avoid these mistakes again. For example, in a maze, when the system fails to find a path, it won’t go on the same path again because it knows that the path doesn’t work. It labels positive outcomes and negative outcomes and runs on the basis of these outcomes.

In short, these were some of the common questions about machine learning. Hopefully, the answers to these questions will help you get a deeper insight into this field of science.

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Coastal Beach Farmhouse Interiors

The coastal farmhouse beach home is a sanctuary of warmth, comfort and serenity, simple and understated yet alive with your creative design elements. An exciting blend of farmhouse and coastal design it mixes elements of the old world rustic charm and new clean lines, using natural reclaimed wood, earthing metal and distressed vintage furniture to give your home a clean, and earthy look. The coastal style brings elements of the water into your home and brings in the vibes of peace and tranquility. These two styles blend together to bring an earthing yet invigorating interior to your home.

This gorgeous living room with a rustic blue patina sideboard and a huge antique arch floor mirror brings in elements of the coastal farmhouse style. The stunning farmhouse old door coffee table uses reclaimed woods and studded iron, and the cool, airy translucent sheer curtains give a coastal feel to the room. Turquoise, aqua and teal pillows on a white sofa chaise gives a laid back luxurious ambiance.

The kitchen is the main focus of the house as we all love a well prepared meal and there is nothing like a family cooking together. The dining table is custom- made from old carved doors with beautiful unique detail. With eight stylistic chairs, each upholstered in different fabrics, selected individually by each family member, the uniqueness in design is quaint and exotic. Warm red paisley mixed with teal blues bring out the patina of the old woods in the table. Sheer white self checkered curtains and beach greenery brings in the coastal vibe. Stainless steel ultra modern appliances and of course the table would be incomplete without vintage glass bottles and mason jars. Shells and driftwood complete the setting.

Bring in the tranquility of the beach into your home office with these natural wood antique barndoors carved in florals and ocean waves. The office table is made from brass cladded vintage doors and the legs are painted a deep ocean blue. State of the art computers and a huge television screen hangs in front of the desk for virtual meetings. A huge magnificently detailed arched bookcase houses your collection of books, shells and driftwood while the cool watery blue and frothy white twill upholstered office chair is the coastal element. Earthy rustic armoires with vintage carved floral detail in whitewash play with the blue blown glass jar that carries a beautiful arrangement of palm fronds and pampas grass.

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Know Your Rights: Choose a Doctor for Your L&I Claim or Workers’ Compensation Claim

In Washington State, work injury claimants have the right to choose their doctor or attending provider (AP) for their claim. This right is part of RCW 51.36.010. Surprisingly, many people that suffer a workplace injury don’t know that they can select their own doctor. Yet, the only requirement is that the doctor or the provider must be part of the L&I Medical Provider Network (MPN).

L&I claim and your right to choose a doctor

There are many reasons for which people with an L&I claim or a workers’ compensation claim are unaware of their rights. Explicitly, the main reasons I see include:

• Not understanding how a workers’ compensation claim works. Most people never had a L&I claim They don’t know what an attending provider is, or what is their role. In fact, the attending provider has a very important role in L&I claims. This provider manages treatment, reports progress, and provides critical assessments throughout the claim. Therefore, it’s important for work injury claimants to choose a doctor or provider who will help them recover and manage their claim productively.

• Not realizing how a provider becomes their attending physician. Often, the Department of Labor and Industries (L&I) considers the provider that filed the application for benefits as the attending physician. If that provider is an urgent care provider, it’s unlikely they’ll agree to be the attending provider on the workers’ comp claim. If you had a workplace injury and treated in emergency setting, you should seek follow-up care from another doctor that will be an effective AP.

Making your own decisions in your L&I claim

In addition to the reasons above, there are other cases where work injury victims follow recommendations from others. In practice, many recommendations don’t help you choose the right provider for your claim. Such cases include:

• Being directed to a specific clinic or medical provider. Frequently, work injury claimants tell me their employer told them to see a specific doctor for initial treatment. Then, when they report their injury back at work, the employer provides the name and address of a specific medical provider or clinic for further treatment. Here, claimants are usually under the impression they can only see that provider.

• Getting referral to occupational medicine doctors from a primary care physician (PCP). Some people ask their primary care doctor for guidance after a work injury. Some PCPs are members of the MPN and can easily become the attending provider. Often, this is an ideal situation. However, when the PCP is part of a large medical group, the work injury claimant gets a referral to the “occupational medicine” division of the same group. These groups are often a L&I COHE. This practice is common at The Everett Clinic and Kaiser Permanente, among others. Yet, many folks with an L&I claim or a workers’ comp claim don’t realize they don’t have to get treatment there. Regardless of insurance, workplace injury claimants can treat with any provider in the MPN. Even if the attending doctor isn’t part of the same medical group as their primary doctor.

Changing a doctor in your L&I claim

There is no doubt that the attending provider has a critical role in a workman’s compensation claim. One key right is the ability to choose the doctor for your claim. Moreover, with some narrow exceptions, you also have the right to change the doctor for an L&I claim. Changing the attending provider is very simple. More explicitly, you can download and fill the Transfer of Care form (from the L&I website) and send it to your claim manager. As always, keep a record of all communications. This way, you can track and document your decision to designate a new provider.

Final remarks

In summary, the attending provider plays a very important role in workers’ compensation claims. And remember – people with a work injury claim have the right to choose their attending provider. Therefore, it’s important to choose a physician that’s going to focus on helping you get better and will help move the claim forward productively. Finally, if your attending physician isn’t right for you, then you have the right to switch to a different provider.

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